Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
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Open up to new possibilities with iPhone Duo
Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.
Bünyamin Aydın’s new collection, “From Earth to Sky,” soars with iPad Pro
Bünyamin Aydın brought together Turkish heritage, rock influences, and futurism for a landmark fashion show in Cappadocia shot on iPhone 18 Pro Max.
App Store Indie Games Week kicks off today
Today, Indie Games Week lights up the App Store with a celebration of the catalogue of imaginative games made by independent teams with big dreams.
Meet Apple HomeView, a new way to enjoy entertainment and manage the home
Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it.
Apple unveils the new Apple TV 4K, supercharged by Siri AI
Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theatre experience yet.
Apple announces the next generation of HomePod mini
Apple today announced HomePod mini 2, featuring Siri AI, gorgeous new colours, and enhanced audio experiences.
Introducing Apple Home Collection, a new lineup of smart home accessories
Apple today announced Apple Home Collection, a new lineup of smart home accessories built in collaboration with LG Electronics and Schneider Electric.
Final Cut Camera now supports variable aperture on iPhone 18 Pro
Final Cut Camera gets a major update with a new design, support for variable aperture on iPhone 18 Pro, and more pro options with iOS 27.
New updates coming to Apple Creator Studio
Apple today introduced updates to Apple Creator Studio, its groundbreaking collection of creative and productivity apps.
Apple releases new guide to help families build healthy digital habits
Today, in partnership with the American Academy of Pediatrics, Apple released a new guide to help families create healthy digital habits.
The new Mac mini and Mac Studio are available today
Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.
Apple opens Apple Music Hall, a state-of-the-art live music venue in London
Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.
The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
Celebrating “What Holds Us” on iPhone 18 Pro
A new photography exhibition, curated by Kathy Ryan, celebrates the evolving language of visual storytelling and showcases the advanced pro camera system on iPhone 18 Pro.
Widow’s Bay triumphs as most decorated freshman comedy in Emmy history
This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.
Siri AI, a profoundly more capable and personal assistant, is here
Apple today released the next generation of Apple Intelligence.
Major updates for Apple’s software platforms are now available
Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.
Apple’s new child safety features now available
Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.
Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5
Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.
